If you’re looking for a service locally, chances are your first port of call will be Google. Whether it’s for a hairdresser, plumber, vet legal advice or dentist. A Google search will do the trick and it’s trusted by millions.
Therefore, having your business listed on Google Local Search can help you get more leads and sales.
How exactly do you accomplish this? Simple. Local Search Engine Optimisation, or Google Maps SEO as it is often referred to as.
Google Maps SEO is a way to make your business more visible on Google Maps by using certain keywords.
For example, if you search for “Law company Manchester ” on Google, you would see this:
A list of law firms can be viewed together with their office locations on the map.
This post will show you how to rank your company on the local search engine using Google Maps.
Google Map SEO: Is it worth it?
Google Map SEO, like all other marketing efforts, can take time and be difficult to set up. Why bother?
Here are some statistics that may interest you:
- 80% of local searches on mobile convert
- 86% of customers use Google Local Search to locate businesses
- 46% of all Google searches are location-based
These are all strong reasons for you to take the importance of using Google Map SEOfor your business seriously.
Before you get started with local search engine ranking
To get started with Google Map SEO, the first step is to create a Google My Business Page Profile.
Keep in mind, however, that Google relies on three signals to determine local engine ranking.
- Distance: The closer your business is to the location you want to rank for, the greater your chances of being ranked at the top.
- Relevance: Google attempts to match users’ searches with the best-suited results. It is therefore important to describe as much about your business as possible
- Prominence: Companies that have a longer trading history and a better reputation are prioritised at the top of Google Local Searches.
Ten Tips to Get High Ranking in Local Engine Searches with Google Maps SEO
You should have your Google My Business Profile set up by now. These are ten ways to make your Google My Business Profile more visible on Google.
Tip 1 – Make sure your business details are up-to-date and complete
When creating a GMB profile for your business, make sure that all information is current and accurate.
Online visibility can be affected if you use outdated or incorrect information.
Also, make sure that your online profiles have consistent information.
Your GMB profile should be matched with your contact phone number, email address, and website address.
Tip 2 – Verify the physical location of your business
GMB profiles can be created without requiring you to verify your address. Google allows you skip this step during initial setup.
To be able to appear on Google Map, your business will need to be verified. Google often sends a postcard with your verification code to your physical address.
Google may allow you to verify the business depending on its nature.
Tip 3 – Create a detailed business description that includes your target keywords
Relevance is one of the factors Google uses to decide which local content will be shown to searchers, as we have already mentioned.
A detailed description that includes your target keywords is a great way to increase your visibility in local searches.
Log into your GMB account to add a description. Click the Add description link as follows:
You can also add your business’s opening and closing hours. Why is this important?
Google will check to determine if you’re open for business at the time the search is performed. Your chances of being ranked high will rise if you are open.
Tip 4 – Add Photos
Images are one way search engines can locate your business.
According to statistics, images account for a third of all searches on Google.
You are sure to be wasting a lot of money if you don’t add images to your GMB profile.
You can add images to your GMB profile in just a few clicks.
If you wish, you could add a video.
Make sure that your photos and videos are authentic to your business. Your chances of ranking high are higher if you have more photos.
Tip 5 – Post regularly
There are many benefits to posting regularly on your Google Business Profile. It lets Google know your business is active and improves visibility in local searches.
Publishing posts containing your target keywords can also help improve your local SEO service ranking.
Posting to your business profile can increase engagement with customers and, therefore, improve your brand awareness. You can inform your customers about new product launches, sales offers, and other updates that you think they will be interested in.
Google makes it easy to embed photos in your posts without worrying about it.
To drive traffic to your site and convert more visitors, the best part is that you can add a CTA to any post. It’s easy to do.
Tip 6 – Build Credibility with Reviews
Every relationship is held together by trust, including business relationships. Reviews are a great way to establish trust and credibility for your business.
Brightlocal’s survey found that 87% of online shoppers read reviews about local businesses before making a purchase decision.
Review building is a must if you want to rank on Google Map.
The best way to get reviews is to ask for them politely. Google even recommends that you remind your customers to leave reviews, provided that they don’t offer any incentive.
Remember, however, that more reviews does not always mean better. Your profile may have 100 reviews, but that doesn’t guarantee you will rank higher than your competitors. Google will check for quality of content and star rating before ranking your profile.
Tip 7 – Run ads occasionally
This article is about organically growing your business via SEO. What is the deal with advertising?
Here’s the deal. Running paid ads on Google Maps can help boost visibility for your business. Customers will interact with your business more often, which leads to more reviews.
These reviews will not disappear when your ad is removed. Google considers reviews an important ranking metric.
You still win in the end.
Tip 8: Add links to your website
Google Maps users will most likely visit your website to learn more about your business.
This will increase traffic to your site and lead to more sales.
What happens if you don’t have a website yet?
It’s not a problem!
Google offers a simple and beginner-friendly web design solution. You can choose from a variety of themes to help you bootstrap your web design process.
Click the Website link in your GMB account to access it.
Tip 9 – Get active on social media
Social signals are one of many ranking factors Google uses in order to decide how websites should be placed on search results pages.
If your website is receiving lots of likes and shares on social media sites such as Facebook, Twitter, and Instagram, it will be a strong signal.
Google Maps will show your listings more prominently if your pages have strong signals.
If you don’t have a social media account, get started promoting your business.
Tip 10: Create local backlinks to boost your ranking
Local backlink building is essential for local search marketing.
Backlinks, which are links that point to your website from another website, can be described as: Google can rank your website higher if you have a link pointing to it from a trusted site.
Creating backlinks to your Business profile could help you rank higher.
There are several ways to do this.
One option is to reach out to local directories in your industry, asking them to include your Business Name, Address, Phone Number, and Contact Information.
Another option is to do the same thing with local news publications.
What is the Google Map 3-pack?
If you search for local intent using terms such as “near me” and “in [my town], you’ll see three top results on the search result page.
If you search for “coffee shops Stockport”, you’ll see these results:
These are the 3 top listings that you will see.
How can I be found on Google Maps
To be found on Google Maps, the first step is to create a Google My Business profile and optimize it for local search.
It’s a great way to increase leads and sales by increasing your business’s visibility in Google Maps.
These 10 tips will help you increase your local search ranking.